THE EMPEROR OF THE RELIANCE EMPIRE.
LEGEND OF INDIA. DHIRUBHAI AMBANI.
LEGENDARY DHIRUBHAI AMBANI.
Merchant of India- Dhirubhai.
Dhirubhai had all Easy Answers as he was a very practical man.
Dhirubhai studied and mastered the method of working in the country.
It is good when going is good. It is better when going is bad.
Dhirubhai accepted this fact in his business life and going was better.
In the year 1960, he started a processing house in Naroda industry zone.
He had installed power looms under his management to weave art silk fabrics.
He supplied best Japan Yarn for weaving art silk fabrics to these power looms.
Such woven art silk cloth was processed at Naroda processing house named
Reliance Processors.
For the First time in 1960 in the history of Textile Mills that a processing house
put into market a quality, eye-catching cloth Vimal brand on par with Japan Fabrics.
High quality cloth was put into market by a little known Vimal Brand.
The 65 Textile Mills had a time to hide their face and the blame game began for their poor
quality of fabrics manufactured by their famous Composite Mills. Customers
started making inquiries and Vimal brand fabrics made a place in the hearts of public.
Dhirubhai was an owner of a processing house at the relevant time. He made an
application to Mill Owner’s Association for a membership of the association.
His application for membership of Mill Owners Association was turned down by the Association
on the plea that the association was open to membership to
Mill Owners and not a Processing House. He was a processor and not a Mill Owner.
Thereafter Dhirubhai bought a closed mill at Patan and eventually became a member.
After being a member of Mill Owners Association, he made history.
For a moment he did not stop to look back. T.A. Pai put huge funds at his disposal.
He installed a yarn processing unit at Patal Ganga at Ratnagiri and the rest is history.
He was harassed by Nasli Wadia of Bombay Dyeing but nothing succeeds like success.
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