Saturday, January 2, 2016

GIANT HEARTED SINGLE MAN HAS BUILT BIG BUSINESS HOUSE.


BIG BUSINESS HOUSE OF INDIA OWES ITS ROOT TO THE ONE GIANT OF A MAN WHO HAD A MIDAS TOUCH. WHATEVER HE TOUCHED IT TURNED INTO GOLD. AT THE RELEVANT TIME HE ARRANGED TO PROVIDE JAPAN HIGH QUALITY ART-SILK YARN TO THE ART-SILK YARN POWER LOOM WEAVERS AND THEN PROCESSED SUCH ART-SILK GREY FABRICS WOVEN FROM ART-SILK LOOM WEAVERS WITH THE SPECIAL QUALITY JAPANESE YARN IN HIS PROCESSING HOUSE RELIANCE PROCESSORS AT THE GIDC NARODA SHED,AHMEDABAD. THE BRAND NAME GIVEN WAS VIMAL FABRICS. VIMAL FABRICS GOT SO POPULAR BECAUSE OF ITS QUALITY THAT THE 65 GIANTS OF TEXTILE COMPOSITE MILLS HAD TO LOOK DOWN IN SHAME THAT A PROCESSING HOOUSE LOCATED IN A GIDC SHED HAD CAPTURED THE MARKET AND THEY WERE MADE SORRY SPECTATORS TO WATCH THEIR QUALITY FABRICS REJECTED BY THE CONSUMERS. Merchant of India- Dhirubhai. Dhirubhai had all Easy Answers as he was a very practical man. Dhirubhai studied and mastered the method of working in the country. It is good when going is good. It is better when going is bad. Dhirubhai accepted this fact in his business life and going was better. In the year 1960, he started a processing house in Naroda industry zone. He had installed power looms under his management to weave art silk fabrics. He supplied best Japan Yarn for weaving art silk fabrics to these power looms. Such woven art silk cloth waBIG BUSINESS HOUSE OF INDIA OWES ITSs processed at Naroda processing house named Reliance Processors. For the First time in 1960 in the history of Textile Mills that a processing house put into market a quality, eye-catching cloth Vimal brand on par with Japan Fabrics. High quality cloth was put into market by a little known Vimal Brand. The 65 Textile Mills had a time to hide their face and the blame game began for their poor quality of fabrics manufactured by their famous Composite Mills. Customers started making inquiries and Vimal brand fabrics made a place in the hearts of public. Dhirubhai was an owner of a processing house at the relevant time. He made an application to Mill Owner’s Association for a membership of the association. His application for membership of Mill Owners Association was turned down by the Association on the plea that the association was open to membership to Mill Owners and not a Processing House. He was a processor and not a Mill Owner. Thereafter Dhirubhai bought a closed mill at Patan and eventually became a member. After being a member of Mill Owners Association, he made history. For a moment he did not stop to look back. T.A. Pai put huge funds at his disposal. He installed a yarn processing unit at Patal Ganga at Ratnagiri and the rest is history. He was harassed by Nasli Wadia of Bombay Dyeing but nothing succeeds like success.

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