SOAP.
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Cleanliness
is next to Godliness.
A good Soap
is wonderful for Cleanliness. We can’t do without it. But misuse of soap is a
sure way to ruin the skin.
Anything in
Excess is Poison. Excessive use of Soap is like poison to the skin.
“Consumption
of Soap is a measure of Health Wealth Civilization and Purity of their
People.”
.
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It is said
Soap was invented in the end of the Nineteenth Century. Human life changed with
it. Pears, Lux, Lifebouy, Mysore
Invention of
soap was termed as the Birth of Civilization in Western countries.
Our Country
was already aware of soap qualities in plants and herbs to clean the skin.
Before hundreds of years our forefathers
used various herbal products, oils fats and clay to clean the skin. The
ladies used vegetable plant seeds as effective shampoo for hair care. Plant
leaves were boiled in water and used.
The liquid
was used as an effective detergent from hygienically point of view. Sandalwood
paste was a good deodorant agent. Flower paste flower oil were available in
abundance. Ayurveda texts mention sandalwood
and Shikakai soap for skin and hair care made from sandalwood oil and other
vegetable ingredients.
With the
advent of soda ash, H-acid, acid slurry making units, detergent powder
detergent cakes came into market. Shampoos shaving cream were classified under
different chapter heading as they were not covered under the above definition
of Soap. Scouring powder washing powder dish washing powder all sorts of powders
came into existence for different use to clean different items.
People have
to use appropriate soaps for skin hair dishes floors clothes and so on. There
is Liquid soap for instant hands washing, Powder soap for cleaning clothes and
other uses, Carbolic soap anti dandruff soap in cakes form for care of skin and
hair etc. Toilet soap in different fragrance is for care of the skin. Baby soap
is for tender baby skin.
It was
feared that with the switch over of mankind from dirt roads to paved roads,
from horses
to cars, from coal-fire to gas stoves, from oil lamps to electric lamps
from hand
fans to air conditioners would mean less need of soap. This belief has proved
futile. Every year despite the new inventions of human comfort use of soap has
increased. We have turned soap-conscious. We are always on a look out for new
brand of soap.
Production
of popular brand washing powders is at its record high for the last many years.
American Companies Tide Arctic Power have been sending offers for their Partnership.
The media, High Commissioners, Consulates have not done justice to such
gigantic manufacturing units. They have not projected them before the world for
their production capacity marketing and sales. Our companies are satisfying the
need of a billion of the population. All High Commissions Consulates of our
country have to sing songs of our prosperity and achievements round the clock.
We have about 200 Consulates in the world countries. It is their responsibility
to project our image at all level so that world population may know what we
are, what we have, and what we do. Our soap industry round the year meets with
requirement of soap and powder for a billion people. It is time for them to
shine in world arena. Our washing powder clandestinely travels to many
countries and so on.
It is
reported that for one truckload of popular brand washing powder from the
Country, to cross over to the neighboring Country, the border staff of each
side gets ten thousand coins as bonus per truck.
All around
the country hygienic products are among the most heavily and creatively advertised
goods. Women are supposedly natural targets of publicity. Dove Shampoo
advertisers have made our ladies and girls shampoo addict. They have been
kneeling at the feet of the Altar of Beauty and Health for increase of sales.
They have put into market one time use and throw small shampoo pouch within
easy reach of all of them.
One never
feels clean oneself, does not matter how much one cleaned him. He must use a
particular soap to feel him clean. The
gap between rich and poor is widening. The poor rather crave for all the
luxuries of the rich. Ridiculous TV advertisements of shampoos and soap lead
them to buy such things though it may be beyond their reach. People have since times immemorial always
cleaned themselves-but often with too much of soap. The emerging germ and
bacteria theory has argued for use of soap. The Biological truth is that
without proper antibiotics in the soap, please note that scrubbing cleans
better. Carbolic anti biotics soap helps to prevent the germs. But we do not
bother. Glycerin soap does not dry the skin but we smell the fragrance and see
the label and buy the soap. Long lives our craze for soap.
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