Merchant of India- Dhirubhai.
Dhirubhai had all Easy Answers as he was a very practical man.
Dhirubhai studied and mastered the method
of working in the country.
It is good when going is good. It is better when going is bad.
Dhirubhai accepted this fact in his
business life and going was better.
In the year 1960, he started a processing
house in Naroda industry zone.
He had installed power looms under his
management to weave art silk fabrics.
He supplied best Japan Yarn for weaving art
silk fabrics to these power looms.
Such woven art silk cloth was processed at
Naroda processing house named
Reliance Processors.
For the First time in 1960 in the history
of Textile Mills that a processing house
put into market a quality, eye-catching
cloth Vimal brand on par with Japan Fabrics.
High quality cloth was put into market by a
little known Vimal Brand.
The 65 Textile Mills had a time to hide
their face and the blame game began for their poor quality of fabrics
manufactured by their famous Composite Mills.
Customers
started making inquiries and Vimal
brand fabrics made a place in the hearts
of public.
Dhirubhai was an owner of a processing
house at the relevant time. He made an
application to Mill Owner’s Association for
a membership of the association. His application for membership of Mill Owners
Association was turned down by the Association on the plea that the association
was open to membership to
Mill Owners and not a Processing
House. He was a processor and not a Mill
Owner.
Thereafter Dhirubhai bought a closed mill
at Patan and eventually became a member.
After being a member of Mill Owners
Association, he made history. For a
moment he did not stop to look back. T.A. Pai put huge funds at his
disposal. He installed a yarn processing
unit at Patal Ganga at Ratnagiri and the rest is history.
He was harassed by Nasli Wadia of Bombay
Dyeing but nothing succeeds like success.
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